Ventura Lambrate 2016

Ventura Lambrate
Fuorisalone 2016, Milan
12 - 17 April 2016
The 7th edition of Ventura Lambrate experiences a great atmosphere in a unique area full of new design and concepts. New locations like the penthouse at Via Ventura 15 are presented and the floor has been given to over 160 exhibitors! This year we see in the work of our exhibitors the following themes; Thinking Traditions, Return of.., The Young Ones, Memphisism, Mad men, Galleries & Garages, Technology and Academies. Ventura Lambrate also celebrates the winning of a Milano design awards by two of our exhibitors. Congrats to Lensvelt for winning 'Best Concept' for their Boring Collection and Jelle Mastenbroek for winning ‘Best Technology’ for his presentation Data Orchestra.In each edition of Ventura Lambrate, a special location is dedicated to the new players in the design world called the ‘Composed Exhibition’. In 2016 this exhibition is located at Via Privata Oslavia 7 which is styled by the colourful Studio IJM who designed the flooring , textiles and pedestals which makes it an easy ‘plug and play’ way for young designers to show their work. For the floorplan and logo Ventura Lambrate collaborates with graphic designer Hansje van Halem, whose work is well known for its labour intensive, vertiginous and striking graphic designs. To create a temporary logo, Van Halem decided to play with the texture of the existing Ventura Lambrate logo. This resulted in a tactile 3D logo and the Ventura booklet turned into a real collectors item.